SOCIAL MEDIA

Connect Meaningfully with Your Audience

Social media has the potential to create meaningful connections with your customers. It’s an opportunity to highlight what your business truly represents and develop a community of like-minded individuals who support your vision. Our strategy engages audiences on multiple platforms and is focused on engagement, customer service, and establishing a voice of authority and approachability for your brand. We do this by creating and distributing highly engaging content that drives traffic back to your website, encourages social shares, and provides qualified leads.

Why Invest in Social Media?

Increase Brand Awareness

Social media is a direct line to your potential customers. It’s a less formal way of connecting with them and can humanize your brand and increase customer trust.

Find New Customers

Monitoring social conversations around certain groups and topics can help you identify your potential customers’ interests, pain points, consumer desires, and trends.

Drive Traffic to Your Website

With a sizeable social media following, your social channels can directly send customers to your website or high-converting landing pages and drive new sales.

Cost Effective Advertising

Compared to conventional media placements like magazine and TV ads, social media advertising is a cost-effective solution to reach potential customers

Our Social Media Process

1

Social Audit

Our team of highly-capable social media experts will first evaluate your existing social media channels and perform a formal social audit. We’ll assess brand consistency, visual aesthetics, adherence to best practices on each platform, and evaluate copywriting, calls-to-action, and overall strategy.
2

Strategy and Positioning

During this phase, we’ll set specific directives on what types of social strategies we’ll engage in for your brand. During this process, we’ll investigate target audiences and types of content that are most likely to resonate with them.
3

Ensure a Consistent Brand Voice

You may send mixed messages to your audience if your social media efforts are disjointed and you don’t speak with one consistent voice. We make sure this isn’t the case.
4

Content Development & Distribution

Increasingly social media has turned into a highly visual medium. Our team of designers and social media professionals will ensure that your brand’s social media content is consistent with your brand values and provides a great mix of professionalism, outstanding visuals, and authenticity.
5

Management & Analytics

Social media is a conversation, and that conversation has to provide value. Otherwise, your audience will tune out. Our social media managers stay on top of interactions with the social brand and encourage meaningful engagement. Additionally, we use a variety of strategies to grow your audience and monitor useful analytics to inform our blueprint for success.

Client Results

Katye Landry Jewelry is simple and elegant, and can transform from being casual day wear, into night-on-the town wear. Materials used are sterling silver, 14 karat gold-fill and various gems from around the world. Every piece is handmade by Katye in her home studio.

29

increase in Instagram followers

114

increase in website traffic

44

increase in engagement

500

e-mail newsletter subscribers

47

increase in accounts reached

241

increase in profile visits

Ready to get started?

Get in touch with us today

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