Investing in SEO pays dividends for years to come
Today’s Search Engine Optimization landscape can be confusing and increasingly challenging to navigate for any sized business. Google and Bing have increased the frequency of algorithmic updates making it difficult to keep up with SEO best practices to ensure your website’s rankings aren’t stagnating or dropping.
That’s where the professional SEO experts at LRO Solutions can help. We’ve brought together experts on staff whose 20+ years of experience designing, pioneering, and executing SEO campaigns has led to consistently profitable client-centric results.
Why Invest in SEO?
Get More Leads
Get more qualified sales leads that turn into actual customers. Our SEO strategy focuses on driving highly qualified traffic from potential customers already expressing an interest in your product or service.
Outrank Your Competitors
88% of searchers never look past the first page of search results, and the difference in traffic to your website between ranking #1 and #2 can be as high as 70%. That’s why even small positional gains can yield tremendous results in traffic, leads, and sales.
Build Brand Authority
Google craves authority. That’s why authoritative content, paired with a superior user experience, tends to rank better. This virtuous cycle of increasing authority will improve your brand’s credibility and image.
Ongoing Return on Investment
SEO is not a short-term investment, but the resulting ROI can yield dividends through traffic, leads, and sales for years to come. At LRO Solutions, we’re here to guide and implement SEO strategies that will stand the test of time and get your business the long-term results it deserves.
Our SEO Process
We’ll get to know your businesses through in-depth questionnaires and meetings. We want to learn about your industry specifics, business goals, strengths, and weaknesses. We’ll also develop a detailed psychographic profile of your existing and potential customers. This crucial step will ensure that our SEO services align with your goals and needs as a company.
Comprehensive SEO Audit
Before we can develop an SEO strategy for your business, we first have to understand the current state of affairs. This audit includes:
- Technical website analysis
- On-page content analysis
- Search engine visibility analysis
Our SEO Experts in Ottawa will determine what your competitors are doing to outrank you. This analysis will help inform our SEO strategy explicitly designed to put you ahead of your competitors.
Search Intent Research
Keyword research is no longer sufficient. Our agency takes a different approach. We seek out searcher intent that gives us a unique perspective on what people are looking for. Based on this investigation, we develop a search intent strategy to find the low-hanging fruit along with higher-volume search intents that will take longer to rank your website.
Technical On-Site Optimization
Our SEO and web development teams will begin to prioritize and fix technical issues that may be affecting your website’s rankings. Additionally, monitoring tools will be installed to help notify our team of future problems.
On-site Content Optimization
Our team will identify areas of your site that need copy and layout changes and upgrades. Even small changes can result in dramatic ranking changes. Our team of highly knowledgeable and experienced copywriters and user experience specialists is the team you need to propel your rankings.
The most successful SEO strategies are those developed around the cornerstone of high-quality, impactful, and targeted content. Any piece of content we produce adheres to the following principles:
- Must be informed by Search Intent Research
- Connects with potential customers along various parts of the sales funnel
- Demonstrates authority and knowledge in your industry
The days of building a great piece of content and hoping it will spread virally and garner links naturally are over. Our approach to link building is more realistic. We find and develop partners for your business that will lead to highly authoritative links, thus signalling that your business is to be trusted by a search engine like Google.
Measure, Analyze, and Iterate
Our team of Ottawa SEO experts uses the latest tools to keep track of your rankings. We analyze the data from these tools to see what is and isn’t working. We then modify our customized SEO strategy accordingly, thus ensuring an iterative and successful approach.
increase in Organic Search Traffic
newsletter email subscribers
keyword search intents ranking #1 in Google
keywords ranking on first google page
social shares on new content
increase in website traffic