FIRST NATIONS MARKET HOUSING FUND (FNMHF)

Providing Pathways to Homeownership for First Nations People.

The First Nations Market Housing Fund (FNMHF) is a national organization dedicated to empowering First Nations communities across Canada by providing the tools needed to secure homeownership on reserve lands. As part of their mission, FNMHF embarked on a path to wholly rebrand their organization and create a digital marketing strategy designed to bring more attention to their work, their mission, and the results they are helping to empower for First Nations communities across Canada. Along with one of our partners, we helped FNMHF design, develop and execute a wide-range of digital marketing strategies in pursuit of their goals.

Digital Strategy Development & SEO

Designed to meet FNMHF’s goals as an organization amid structural and organizational change, LRO Solutions helped create a set of comprehensive digital marketing strategies and tactics. These included a variety of tools, content, and Search Engine Optimization strategies to reach FNMHF’s target audiences. The entire project is ongoing and is an excellent example of how our team of designers, copywriters, social media specialists, content developers, and SEO specialists come together for a single client to provide an effective and exacting solution.

Impactful Social Media Management & Content Creation

Social media, content development and email marketing are at the heart of how FNMHF communicates with its stakeholder audiences, which include leaders of First Nations communities, First Nations individuals, and the upper echelons of those in decision-making roles in the Canadian Federal government. Because of these varying audiences reached through the channels mentioned above, LRO Solutions had to design and execute a content development and delivery strategy that targeted these audiences with a wide variety of information, presented in a manner that is true to the newly developed FNMHF brand identity and focuses on the right message. The results have shown tremendous website traffic increases and audience engagement across nearly every digital channel.

Website Development

The previous iteration of the FNMHF website, developed in the early 2000s, was no longer adequate for its transformational vision and strategy. As a result, LRO Solutions was hired to be part of the team to help guide the website’s redevelopment with updated content, visuals, and structure. The result is a modern, sleek, and user-friendly website designed to communicate FNMHF’s goals and achievements in a manner that anyone can understand.

What the Client Said…

“Sebastian and the folks at LRO have been excellent partners! Solid work, effective collaboration, and impressive results. Looking forward to our next project together.”

Scott Black | First Nations Market Housing Fund