Gatineau’s Leading and Most Trusted Recruitment Agency
Since 1988, CLA Personnel has been recognized for their efficiency, professionalism, and dynamism in the staffing industry. With an emphasis on providing clients and candidates with courteous, professional and transparent service, they recognized their human approach was not properly being reflected within their online presence.
As a result, CLA Personnel engaged LRO Solutions to redevelop their website, refresh their brand, and introduce a digital marketing strategy to position them as a local recruitment leader.
Modern Website Design with Job Board Integration
CLA Personnel’s requirements for their website were clear; they needed to transform their digital presence from something outdated to a website that was modern, functional and mobile-friendly.
The result was a responsive website that improved experience, increased resume submission volume, and improved the quality of leads for both clients and candidates to drive business.
Search Engine Optimization
The staffing industry is a competitive field and is particularly tricky to dominate in local markets as companies like CLA face local and national competition for various informational keyword intents.
Using best on-page SEO practices and a complete revision of CLA’s technical SEO approach, we provided service that resulted in numerous page 1 rankings and local businesses map pack #1 ranks for important keyword search intents.
Refreshed Brand Identity & Social Media Graphics
After introducing the new CLA Personnel brand, our team developed a series of print and digital collateral to support the refreshed identity including custom social media graphics for Facebook and LinkedIn. In doing so, CLA has grown their followers, increase resume submissions, and improved awareness within Gatineau and Ottawa.
